Kvorning transforms Dam Troll creator Thomas Dam’s old factory in Gjøl, close to Aalborg, Denmark, into The Dam Troll Brand Experience in co-operation with the board.

The 35 square meters exhibition area is visually doubled by mirrors. Displays from floor to ceiling, film and surprises behind panels turn children and adults into true explorers.

Sketches, film, molds, wooden figures, trolls, Dam’s workbench with eyes, faces, bodies, hair and clothes shows the process from mold to troll. Fan stories stress the trolls’ popularity across time, place and age.