The Prison Museum in Horsens, Denmark, reopened on 20th May 2015, marking the 162nd anniversary of the institution. For several months the museum and Kvorning Design & Communication have worked together on concept development, exhibition design and implementation to create an exhibition with an exceptional atmosphere and authenticity. The exhibition was funded with contributions from Arbejdsmarkedets Feriefond (9.8 million DKK) and Horsens Municipality (2.8 million DKK).

Now visitors at the Prison Museum in Horsens, Denmark, can experience the prison world from several new perspectives, taking the point of view of former inmates as well as guards, as the second phase (of three in total) of the ongoing expansion of the museum’s exhibitions has reopened. Taking up even more space at the former state prison, the exhibitions are more advanced than ever and apply AV-technology to offer the visitors original features. For instance, on arrival guests can choose from ten authentic identities and get a personalized experience facilitated by RFID technology as they move around the premises. The prison comes to life through new technologies, ambient and dramatic historic narratives, animations, lighting, sounds and analogue means, which give adults as well as youngsters authentic and personal insights.